Sporty New Scrutinize Animerts
Red Card Daai Ding!
The hugely popular HIV/AIDS prevention campaign, Scrutinize, is getting into the football spirit with new “animerts” (animated television commercials) that use football analogies to highlight the dangers of risky sexual behaviour.
“Sporting terms such as ‘playing the field’ and ‘scoring’ take on a whole new meaning when you link them with HIV and AIDS,” says Scrutinize project manager Bronwyn Pearce, of Johns Hopkins Health and Education in South Africa.
“It’s generally considered cool to play the field, and fortunate to score – but that should only be the case on the field. Off the field, the danger is that the ‘playa’ may be infected with HIV. What we’re doing now, is using a football analogy to show how easy it is to pass HIV from one person to another.”
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